Ines Gvojic
TRAVEL UGC CREATOR
Strategic visuals that elevate hotels, Airbnbs, and destinations — and drive bookings.
About me
I’m Ines
I’m a solo traveller and visual storyteller who helps hotels, Airbnbs and travel brands stand out online through high quality short form video and photography. My work is designed to show potential guests exactly why they should choose you by highlighting your property’s best features in a natural, polished and true to life way.
Through my blog Abroad Edits by Ines I share authentic travel experiences that inspire audiences to visit. I bring that same attention to detail and storytelling to every project, creating content that builds trust and drives bookings.
Based in London and often travelling, I’m ready to help you showcase your space or service with intention, clarity and impact.
What I Offer
I create guest-style, platform-ready UGC — tailored to your brand and designed for your social media, website, or booking platforms.
Think: natural, engaging content that looks like a real guest captured it — but with the intention and polish of professional storytelling;
Services include:
- Short-form videos (Reels, room tours, walk-ins)
- Lifestyle photography (interiors, details, experiences)
- On-camera UGC - warm, friendly storytelling
- Custom content bundles tailored to what your brand actually needs
I’ve created content for a range of hotels and Airbnb’s across Egypt, Mauritius, and Europe — each project tailored to highlight what makes the stay unique.
Tap below to explore content examples from individual locations.
What is UGC?
UGC or user-generated content — is content that looks and feels like it was created by a real guest, not a production crew. It’s natural, personal, and experience led - perfect for showing off your property through the eyes of someone actually staying there. Think short-form videos, storytelling, and photos that bring your space to life in a more human, relatable way.
The stats speak for themselves
- 92% of travellers trust UGC more than traditional ads
- 74% are more likely to book after seeing content from real guests
- UGC-based ads get 4x higher click-through rates
- Hotels using UGC have seen 25% more direct bookings
